Sales Management & Marketing

Economic growth can only be increased and sustained if manufacturers, distributors and the service industries are able to sell and distribute their products profitably to the widest possible markets.

Selling, Sales Management and Marketing are therefore essential functions without which economic growth cannot take place.

 The Sales and Sales Management functions are two of the most important activities of Marketing and Selling is a professional discipline in its own right. It offers not only outstanding career and income opportunities but also provides a route to eventual senior management.

 

Course Structure

The Certificate in Sales & Marketing – Part 1

  1.  Business Management & Administration
  2. Economics for Business
  3. International Business Communications
  4. Marketing
  5. Principles & Practice of Selling

 (The ICM Certificate in Sales & Marketing is awarded on completion of all Part 1 subjects)

 

The Diploma in Sales Management & Marketing - Part 2

  1. Advertising
  2. Marketing Management
  3. Public Relations
  4. Quantitative Methods for Managers
  5. Sales & Sales Management

(The ICM Diploma in Sales Management & Marketing is awarded on completion of Part 1 & 2 subjects)