Marketing

This programme is designed for those who seek to develop their marketing skills and knowledge.

It is suitable for both business students and for those who may be working in an Advertising, Sales, Marketing or PR environment.


Course Structure

The Diploma in Marketing – Part 1

  1. International Business Communications
  2. Marketing Principles (Marketing)
  3. Advertising
  4. Public Relations
  5. Quantitative Methods for Managers

 (The ICM Diploma in Marketing is awarded on completion of all Part 1 subjects)

 

The Advanced Diploma in Marketing - Part 2

  1. Marketing Planning & Decision Making (Marketing Management)
  2. Customer Service for Manager and Supervisors (Customer Service )
  3. Buyer Behaviour & Consumerism
  4. Management Theory & Practice
  5. IT for Marketing Management

 (The ICM Advanced Diploma in Marketing is awarded on completion of all Parts 1 & 2 subjects)

 

The Graduate Diploma in Marketing – Part 3

  1. International Marketing
  2. Financial Management
  3. Strategic Marketing Management
  4. Marketing Research
  5. Marketing Policy & Strategy (Case Study)

 (The ICM Graduate Diploma in Marketing is awarded on completion of Parts 1, 2 & 3)

 

The Associate Degree in Marketing
This is awarded to those candidates who, having completed the Graduate Diploma, successfully complete the assignment required for the issue of the Associate Degree. Information in respect of the assignment may be obtained from the Institute or from the ICM website.