Marketing Management

This programme is expected to provide prospective Marketing students with a body of knowledge which will:

  • increase their employment opportunities
  • prepare them for supervisory and management careers in industry and commerce and;
  • provide them with a qualification which will enable them to progress to higher level commercial management or specialised business/management programmes at a later stage in their business or academic careers.

The ICM Diploma in Marketing Management programme is also suitable for working supervisors and managers who require recognised management qualifications for career advancement or promotion purposes.

 

Course Structure

The Diploma in Marketing Management – Part 1

  1. International Business Communications
  2. Marketing Principles
  3. Business Management and Administration
  4. Interpreting and Analysing Information

(The ICM Certificate in Marketing Management is awarded on completion of all Part 1 subjects)

 

The Diploma in Marketing Management – Part 2

  1. Advertising
  2. Quantitative Methods for Managers
  3. Public Relations
  4. Buyer Behaviour and Consumerism

(The ICM Diploma in Marketing Management is awarded on completion of all subjects at Parts 1 & 2)

 

The Advanced Diploma in Marketing Management

  1. Marketing Planning and Decision Making
  2. Customer Service for Managers and Supervisors
  3. IT for Marketing Management
  4. Management Theory & Practice


The Graduate Diploma in Marketing Management

  1. Strategic Marketing Management
  2. International Marketing
  3. Marketing Policy and Strategy
  4. Marketing Research