Marketing, Advertising & Public Relations

There are excellent career opportunities, in both the public and private sectors, for those with good creative, analytical and inter-personal skills who can demonstrate their ability to develop, communicate and implement ideas and concepts.

This programme has been designed for those with an interest in communications who seek a recognised qualification to enhance future employment prospects and career progression.

 

Course Structure

The Diploma in Marketing, Advertising & Public Relations – Part 1

  1. International Business Communications
  2. Marketing Principles (Marketing)
  3. Advertising
  4. Public Relations
  5. Buyer Behaviour & Consumerism

 (The ICM Diploma in Marketing, Advertising & Public Relations is awarded on completion of all Part 1 subjects)

 

The Advanced Diploma in Marketing, Advertising & Public Relations – Part 2

  1. Campaign Planning & Control
  2. Strategic Marketing Management
  3. Financial Management
  4. Management Theory & Practice

(The ICM Advanced Diploma in Marketing, Advertising & Public Relations is awarded on completion of all Part 1 & 2 subjects)